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Campaigning Excellence

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Course Overview:

Campaigning Excellence is a ten week course designed and delivered by the UK Government - a world leader in government communications.

The course will teach you how to plan, implement and evaluate all your communications campaigns using the OASIS framework.

Over ten weeks you will work with our coaches, UK Government campaigners, to become an expert in OASIS. You will then put what you have learnt into practice as you develop a campaign on an issue of your choice. This will give you the foundation of success for all your future campaigns.

Wherever you are in the world, you can benefit from the expertise of our coaches with our highly interactive workshops completed at a time that suits you.

Upon successful completion, you will receive a certificate awarded by the UK Government with distinctions available for outstanding performance.

To find out more about when this course is running and how to apply please contact 

Course Staff

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Course Lead: Conrad Bird

Conrad Bird is Director of the 'GREAT' Britain campaign - the UK Government's groundbreaking international marketing campaign showcasing the best of what the country has to offer, designed to encourage people to visit, study in and do business with the UK.

With more than 15 years of campaign experience, Conrad has worked within No.10 Downing Street and has been responsible for the successful delivery of numerous major cross-government campaigns, as well as ensuring that Government spending on communications was efficient and cost-effective. Before joining the Civil Service Conrad spent 18 years in advertising, working with a number of agencies for national and international clients. 


1. Who should take this course?

Government employees across the world who will work on communications campaigns, either now or in the future. 

2. Why should I take this course?

Government communications can save lives, and change them for the better. This course will improve your ability to plan, implement and evaluate successful government campaigns. When you complete the course you will receive a certificate awarded by the UK Government, with distinctions available for outstanding performance.

3. Do I need any previous knowledge of campaigning or communications to join?

People of all levels of experience in campaigning or communications are welcome to join the course however prior experience is not required.

4. How long does this course run for?

This course involves approximately two hours of study each week for ten weeks to complete. 

5. Are there set hours for this course which I need to attend? 

The course is designed to be flexible it does take a commitment of two hours a week which can be completed in your own time, with the exception of two to three live sessions which will be scheduled at the start of the course.

6. How do I participate in the course?

You can access the course online at any time through your computer, tablet or smartphone. 

7. What web browser should I use to take this course?

The course works best with current versions of Chrome, Firefox or Safari, or with Internet Explorer version 9 and above. See our list of supported browsers for the most up-to-date information.

To find out more about when this course is running and how to apply please contact